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Familiar is not automatically universal
Ethnocentrism judges another culture mainly by one's own cultural standards.
The idea
Treating familiar practices as the only normal ones can block understanding of different meanings.
An example
You assume a different greeting is disrespectful because it is not the greeting you learned.
Put it into practice
Describe the difference before ranking it.
Further reading: OpenStax · Sociology 3e ↗
Test yourself: Which judgement illustrates ethnocentrism?
Their greeting is wrong because it differs from ours
The judgement uses one's own custom as the universal standard.
Explanation and illustrative examples by One Card Wiser. Source linked for further reading.
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